It sounds so easy and quick. We see the ad. We just know it will work for us too. In fact, if it works that fast and effectively (which we're convinced it will), we might as well put off this diet until tomorrow or the next day. Once we start it, we'll be ten pounds thinner in ten days. So what's the rush? Let's have one more box of cookies before we start the diet. If we don't quite get started tomorrow, that's probably okay too, because, after all, we'll be down ten pounds in ten days...whenever that starts....
And suddenly it's ten days from when you first saw the ad, and you realize you've not accomplished your weight loss goal because you haven't even started yet. After all....it's only going to take us ten days, so we might as well put if off for a while longer.
Meanwhile, you're eating in denial, packing on a few more pounds just because you know it will be easy to take them off in just ten days......and on and on you go. You're getting fatter, not thinner.
The ten days must start now...not tomorrow or the next day....not this evening....it starts now. It will take you at least that long to lose ten pounds, and even longer if you expect it to stay off. Permanent weight loss doesn't happen in fast chunks. The process of bucket list weight loss is slow, like watching ice cubes melt in a glass of frigid water.
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